9eme Concept Paints For Planet Reef

This books present an amazing partnership between an collective of graphists and a big mark of sportswear. The Planet Reef project consists of creating an event which associates sports, art, and music.

The 9ème Concept began by painting directly onto Reef shoes, then they worked on the walls of the Reef stands and participated in traveling advertising campaigns. The artists were totally free in their work, only supplied with the materials. What began as a marketing idea resulted in the creation of veritable works of art, a collection of shoes which are presented in this equally beautiful book.